Proton Kicks off X70 SUV

After months of building anticipation, the first-ever PROTON SUV – the Proton X70 – has finally had its public debut as PROTON Edar Sdn Bhd kicked off its programme of exclusive customer previews in Petaling Jaya, from 19 – 23 September 2018.

Drawing inspiration from the feline form, the exterior is sculpted with explosive energetic lines that references the family of big cats, especially the Malayan Tiger, which is why it conveys a sense of explosive forward momentum. The link to the majestic animal is further strengthened by the headlamps, featuring daytime running lights (DRL) that create a distinctive pair of ‘eyes’, making the SUV recognisable in any driving environment.

Further Malaysian inspired touches can be found in the grille that features a shape inspired by a bow to deliver an identifiable presence that also captures a sense of agility, speed and lightness. Proudly displayed in the middle of the distinctive grille is a large PROTON badge, framed by three black horizontal bars. Closer inspection reveal the bars have distinctive repeating patterns called the ‘Infinite Weave’ that is inspired by Malaysian craftsmanship and our rich natural heritage

“We plan to reach nearly 6,000 potential buyers through the preview sessions and while that’s a small portion of the potential buyers we are targeting, it gives those who are considering the X70 a chance to view the SUV so that they can make a decision. Spaces are limited so anybody who wants to attend should visit the PROTON outlet closest to them and speak to the sales team there,” said Abdul Rashid Musa, Chief Executive Officer of PROTON Edar.

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