Shake Shack Inc. is poised for continued growth in Asia. After announcing that flagship locations in Shanghai and Manila will open next year, plans are now underway for Shake Shack and partner SPC Group to launch the first Shack in Singapore in 2019.
“We are executing our strategic plan in Asia with plans to launch in Singapore, Shanghai, and Manila in 2019,” said Michael Kark, Vice President of Global Licensing. “For years we’ve been looking for the right opportunity to enter the Singaporean market given its regional importance, and we’re thrilled to have found the right strategic partner and an ideal launch location. Our flagship site will be in the stunning Jewel Changi Airport, home to more than 2,000 trees, harkening back to Shake Shack’s birthplace in NYC’s Madison Square Park.”
Shake Shack first launched in Asia at Tokyo’s Gaien Park in 2015, and since then has expanded to include 10 Shacks in Japan, 7 in South Korea, and a May 2018 Hong Kong flagship with a second Hong Kong location planned to open at Pacific Place near the end of the year.
In keeping with its mission to Stand For Something Good®, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Singapore community. The menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle-cut fries and frozen custard ice cream.