Organised by the Hong Kong Trade Development Council, the 45th edition of Hong Kong Toys & Games Fair will be held from 7-10 January 2019 at the Hong Kong Convention and Exhibition Centre. Featuring more than 2,000 exhibitors, the fair is Asia’s largest event of its kind and the second largest in the world. In 2018, over 49,000 buyers from 129 countries and regions visited the fair.
In the first eight months of 2018, Hong Kong’s exports of toys and games reached USD 4.1 billion, increased by 8.6% year-on-year, with the US, the Chinese mainland and Japan as the major export markets. Taken together with re-exports, Hong Kong is the world’s second largest toy exporter.
Tech toys are trending
Technology creates new marvels every day, and the integration of technology in toys is the industry’s dominant trend. Smart Tech Toys zone will showcase a vast array of tech-based toys and games including those operated via mobile apps, or incorporated with the latest VR, AR and MR technologies. A STREAM Toys Product Display will also be set up to highlight educational and high-tech toys featuring science, technology, robotics, engineering, arts and maths (STREAM), as these topics have been gaining greater attention in the toys and games industry worldwide.
Hape International (Hong Kong) Limited is showcasing a children’s workbench that contains everything for children as young as four to conduct over 15 experiments and learn key scientific principles, ideal for kids to experience science and physics.
Another Hong Kong company, Playable Creation Limited, will present an interactive toy archery with AR technology. Equipped with Infrared (IR) transmitter and Bluetooth, it supports multiplayer games up to 6 persons.
An international platform presenting a comprehensive range of toys and games
The signature Brand Name Gallery is expecting around 230 brands this year including 4M, Aurora, Soap Studio, Welly, offering products of excellence in design, quality and safety. An exhibitor of the Brand Name Gallery, Eastcolight (Hong Kong) Limited will showcase is a 3D solar system model. Using the provided 5-color paint pots and brush, kids can build and paint their own solar system with 8 planets.
Toyeast Limited will also display a 1:50 Mini Cooper die-cast model at the fair. To retain all the details and vintage feeling, the model car comes with realistic interior parts such as the red car seats, opening doors as well as the opening bonnet, which allows the engine to be showed even in such a small-scale model car.
International flavour will be on full display at the fair. The Chinese mainland, Korea, Spain, Taiwan and the UK will once again set up pavilions. The World of Toys pavilion will also feature a dazzling showcase of exhibitors mainly from Europe.
Presenting industry trends
A series of events will be held for visitors to keep abreast of the latest industry development and strengthen their networks. The Hong Kong Toys Industry Conference 2019 features heavyweight speakers to share their insights on key global and regional trends shaping the toys industry.
The Hong Kong Toys and Baby Products Awards continue to highlight baby products and toys of superb design, innovation and quality. Judging is based on innovation, functionally and safety, marketability as well as environmental friendliness. Results will be announced during the fair with awarded entries on display.
The HKTDC Hong Kong Baby Products Fair, Hong Kong International Stationery Fair and the HKTDC Hong Kong International Licensing Show will be held concurrently. The four fairs provide abundant trading opportunities and good potential for crossover business activities among the participants from various sectors.