BMW offers customers easier mobility and flexibility

BMW Group Financial Services Malaysia introduced Easy Drive, an innovative and flexible financing solution to make Sheer Driving Pleasure more accessible.

Tobias Eismann, CEO and Managing Director of BMW Group Financial Services Malaysia (BMW Credit (Malaysia) Sdn Bhd and BMW Lease (Malaysia) Sdn Bhd) said, “Our Mission is to Make Mobility Easy, Flexible and Affordable for everybody. With Easy Drive, customers can experience a new way of owning BMW or MINI – drive now, decide later.”
Harald Hoelzl, Managing Director of BMW Group Malaysia, added, “We are always working towards identifying new trends early and translating them into practical applications. While the general trend today sees long-term car ownership, there is a growing population who seek to change cars every three to four years.”

Easy Drive.

With Easy Drive, customers are given the ultimate freedom to define their financing journey.

To start, they get to choose a down payment between 10% to 30%. They also get to decide a loan tenure of three or four years, as well as mileage options of either 20,000 km or 25,000 km annually. Based on these, a monthly installment will be calculated, and the Guaranteed Future Value of their car will be agreed and signed upon upfront to protect customers from unexpected depreciation. The Guaranteed Future Value also serves as the value for the final payment.

At the end of the tenure, customers are given a wide range of settlement options. They can either:

  • Trade in the car, and upgrade to the next BMW or MINI model of their choice;
  • Return the car at the end of their tenure with no further obligations, worry-free from the reselling process;
  • Settle the final payment, which can be paid in full, and call the car their own; or
  • Extend their contract term, to enjoy their car longer.


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