‘Smarter’ Traffic Management For Malaysia

Alibaba Cloud, the data intelligence backbone of Alibaba Group, has announced a collaboration with Sena Traffic Systems (Sena), Malaysia’s leading smart traffic system controller, to build a smart traffic management system in Malaysia. Utilising cloud empowered smart technologies, the system will digitally transform the traffic management infrastructure in the city and has the potential to reduce travel time by 12 percent.

The collaboration was announced during its launch today in the presence of by YBrs. Encik Tan Chuan Ou, Deputy Secretary-General (Operations) of the Ministry of Communications and Multimedia (KKMM) accompanied by Selina Yuan, President of Alibaba Cloud Intelligence International; Kenny Tan, General Manager of Alibaba Cloud Malaysia; and Dato’ Tan Boon Hock, Managing Director of Sena Traffic Systems. Surina Shukri, Chief Executive Officer of MDEC and Dato’ Ng Wan Peng, Chief Operation Officer of MDEC were also amongst the special guests present at the event.

Alibaba Cloud will provide its City Brain solution, cloud computing resources and talent development programs through the collaboration. Sena will be responsible for the design and development of traffic light systems, and implementation of its patented algorithm for the city traffic light system.

Selina Yuan, President of Alibaba Cloud Intelligence International said,  “The smart traffic solution will constantly learn and adapt to changing traffic environments, making the traffic management system a smart learning platform and no longer just an analytic tool.”

“The smart traffic solution and technology have the potential to improve traffic situation not just in Malaysia, but also in the ASEAN region. We will continue to empower all Malaysian stakeholders, in both the public and private sectors, with cloud-empowered technology to enhance efficiency, advance innovation and succeed in the digital age. Through this collaboration, Alibaba Cloud and Sena will also share the best practice with other regional partners,” Yuan added.

The demonstration at the event also showcased the capabilities that are essential for traffic management, including incident detection, congestion detection, vehicle counting, vehicle classification, traffic light optimisation and traffic simulation.

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