Sharp Electronics Malaysia Sdn Bhd (SHARP), partners with Tourism Malaysia to extend its 8K ecosystem to benefit Malaysia’s tourism aspirations.
In the spirit of Visit Malaysia 2020, SHARP and Tourism Malaysia unveil their production titled ‘Truly Aquos 8K, Truly Asia Malaysia’ to attract tourists locally and across the globe.
“SHARP is thrilled to promote Malaysia to the world through this creative collaboration with Tourism Malaysia,” said SHARP Deputy Chief Executive Officer of ASEAN and Managing Director, Robert Wu.
The ‘Truly Aquos 8K, Truly Asia Malaysia’ production is unique in its own way due to SHARP’s incorporation of their 8K technology. It can capture every micro-detail, moment and presents itself to an audience in a manner that is much like a real life experience.
“SHARP is happy to support Tourism Malaysia and complement their efforts to boost interest among holidaymakers, especially potential travellers who are also customers across our global SHARP network,” added Wu.
As Malaysia is one of the most multicultural nations in Southeast Asia, the videos were inspired to embody raw and genuine human essence derived from diverse ethnicities and cultures. Notable attractions featured in both videos were shot at locations such as Sekinchan in Selangor, the Mossy Forest in Pahang, Central Melaka, Tanjung Rhu in Langkawi, Thean Hou Temple and Gelanggang Tok Cindai in Kuala Lumpur, as well as the Sarawak Cultural Village and Pom Pom Island in Sabah.
SHARP has been developing its 8K technology for over 10 years. The collaboration with Tourism Malaysia is one of SHARP’s many efforts to extend the benefits of 8K technology and develop a complete ecosystem to advance various industries in Malaysia, namely namely in business, entertainment, education, medical, security and tourism.
The ‘Truly Aquos 8K, Truly Asia Malaysia’ videos, each themed ‘Amazing’ and ‘Diversity’, respectively, are the result of a Memorandum of Joint Collaboration Partnership signed by SHARP and Tourism Malaysia in 2019. It aims to boost promotion for the Visit Truly Asia Malaysia 2020 campaign. The promotional videos bearing Malaysia’s attractions will be showcased in 19,500 stores (195,000 TV panels) across SHARP’s global network.
SHARP will build Malaysia’s first 8K + 5G lab to facilitate the research and development of 8K technology in enabling big data transfer and high-resolution displays to benefit industries.