Sunway Property has announced that purchasers have snapped up to RM 200 million worth of its properties as a result of its digital campaign, “Always With You” in less than a month since the campaign’s roll out in end of April.
The campaign which was launched in response to the Covid-19 situation took into account the current conditions and rise in uncertainties. Through the campaign, Sunway Property had assisted buyers with financial aid and competitive pricings.
Sunway Property managing director, Sarena Cheah said, “The ‘Always With You’ campaign was launched in response from the feedback we had from customers who were still keen to own a home but were cautious of the economic conditions as a result of the pandemic. To minimise their risk for home ownership, we have included a voluntary exit plan as part of the campaign.”
The voluntary exit plan was put in place in order to allow customer to purchase their home with an ease of mind as they are able to exit the purchase in the event of a loss of employment and obtain a refund.
The plan was also applicable in cases of disability or critical illness up to 12 months from the signing of the sales and purchase agreement or up to vacant possession.
Throughout the campaign, homeowners were able to enjoy a subsidy of up to RM 50,000, interest-free instalment plan of up to 24 months and a flexi-financing scheme that caters to different customers needs. Customers were also able to opt for a guaranteed loan up to 95 percent by Sunway.
“The digital campaign was launched in tandem with the shift in customer behaviours as a result of the Movement Control Order (MCO) and Sunway Property will continue to focus on social media and online digital marketing channels to reach out to interested buyers,” Cheah added.
She further stated that consumers had highlighted their concerns about uncertainty yet are increasingly aware of the need to have well-built and well-designed homes as they spend more time at home due to the pandemic.
“As a result of the campaign, purchasers have snapped up RM 200 million worth of properties, signalling to us that the demand is still strong. And for that, we have our home purchasers to thank, for their trust in our brand,” she said.
The campaign includes Sunway Property’s latest properties including seven developments in Klang Valley (Sunway GEOLake Condo and Townhouse, Sunway Gandaria, Sunway Avila, Infiniti 3, Sunway Serene and Sunway Subang), one in Ipoh (Sunway Onsen Suites), three in Penang (Sunway Cassia Semi-D and Terrace and Sunway Wellesley), and five in Johor (Sunway Citrine Lakehomes, Sunway Citrine Residences, Sunway Emerald Residence, Sunway GRID Residence, and Sunway Lenang Heights).