Property technology company, PropertyGuru Group has launched a new digital feature, ‘StoryTeller’ into its sales enablement platform, ‘PropertyGuru FastKey’.
FastKey digitises and automates the entire property sales process from project launch to close of sale and currently serves over 500 projects from 100 property developers in Southeast Asia.
The ‘StoryTeller’ feature creates a digitised 360 degree immersive walkthroughs of a project, its units as well as the surrounding cityscape.
Offered as an additional feature to FastKey customers, the feature aims to transform any project at any stage of development or construction into a 3D space to create 360-degrees interactive walkthroughs of their projects, surrounding cityscapes and units for agents and consumers.
“It brings the project and show flat to the property buyer’s doorstep to view, select and even register interest for a unit based on their preference and as per real-time investory availability in the project,” the Group said in a press statement.
The launch comes in a time where social distancing measures are being implemented amid the Covid-19 pandemic that have also reshaped consumer behaviours and with it, expectations around property buying and selling.
“FastKey is a step forward in our commitment to improve the property buying and selling experience as we leverage our constant
investments in technology. Not only has FastKey brought unprecedented speed to the sales process for property developers – streamlining transactions has resulted in improved efficiency, higher cost savings, and enhanced customer satisfaction,” said Jeremy Williams, chief business officer of PropertyGuru Group.
“Developers will have reduced dependency on physical galleries and agents can host viewings to close deals remotely. International buyers can gain access to an array of options at their fingertips and can evaluate them before visiting physical sales galleries,” he added.