IDEMIA and RHB Bank champion sustainability with 1st recycled debit card in Asia Pacific

IDEMIA, the global leader in Augmented Identity, partners RHB Bank to launch the first eco-friendly recycled polyvinyl chloride (PVC) payment card in Asia Pacific.

According to the French company, RHB Bank created the RHB Visa WWF Debit Card-i cards in partnership with IDEMIA, WWF-Malaysia, and Visa, as part of the bank’s efforts to strengthen its commitment in sustainable practices and to raise public awareness in the conservation and environmental sustainability of the marine ecosystem.

IDEMIA substantiated that as part of its environmental strategy, they are committed to move away from today’s linear take-make-waste model and fundamentally rethink the way they design, use and reuse plastics.

“The partnership between RHB Bank and IDEMIA demonstrates the shared desire to be pioneers in this initiative,” it said.

Vincent Mouret, Senior Vice-President of Financial Institutions Asia Pacific at IDEMIA said “IDEMIA is proud to be part of the solution in creating less plastic waste and reducing land and water pollution while optimising our carbon footprint.  Every single contribution we can make towards a greener world, matters.”

“Essentially, it is about finding new solutions that help us harmonise efficiency and sustainability.”

In the same vein, Adissadikin Ali, Managing Director, RHB Islamic Bank Berhad also said “Most discarded plastics end up in the ocean to the detriment of marine life. Our new recycled plastic card is our way of contributing directly to the conservation of ocean life through partnering with IDEMIA and global affiliated NGOs such as WWF-Malaysia.”

These RHB Visa WWF Debit Card-i will be available to all existing RHB customers and new customers in Malaysia in July 2020. The cards contain state-of-the-art technology for seamless payment convenience, have passed all durability testing and are ISO-certified and EMV compliant.

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