Nippon Paint Malaysia rolls out first e-commerce platform within coatings industry in the country

Coating solutions provider, Nippon Paint Malaysia officially launched its e-store, the first e-commerce platform for a one-stop online shop for painting needs within the coatings industry in Malaysia. The e-store comprises of a comprehensive range of painting tools, supplies as well as advisory guides for customer convenience

The e-store aims to provide consumers with a seamless experience journey, as close to what one would experience when buying paint at a physical store. From paint category selection, colour selection, as well as painting tools, the e-store provides a step-by-step guide for customers.

In response to the Covid-19 pandemic, self-pick up and contactless delivery options are now made available to meet customers’ needs and peace of mind. Customers can expect deliveries to be fulfilled within three to seven working days.

“The roll-out of Nippon Paint’s e-store was timely in response to the Covid-19 pandemic. As consumers shift to prioritise their health and safety while observing social distancing, online platforms and contactless deliveries open new doors of opportunities for us to continue to engage with our consumers and business partners,” said Gladys Goh, Group General Manager of Nippon Paint Malaysia Group.

The e-store will be the “virtual hub” for dealers to continue to serve and engage with customers in the digital space, while operating in the new norm. Customers will be able to access paint solutions closest to their locations, leveraging on Nippon Paint’s wide network of dealers within Malaysia.

The e-store is also equipped with a Customer Engagement Advisory team that is responsible in providing guidance and recommendation to the customers via Online Chat. Customers who are on the platform will also be able to utilise features such as Paint Calculator and Paint Estimator to help provide better gauge on the right amount of paint required for their homes.

“The e-store was conceptualised to provide a relevant channel for our business partners; dealers and hardware shop owners who may not have the resources or expertise to initiate an e-commerce platform. This is our support and commitment to them, and we are certain that the e-store will push boundaries and contribute to their business recovery while at the same time, provide end-to-end paint solutions for our consumers,” added Goh.

The Nippon Paint’s e-store is part of Nippon Paint’s transformation journey, which showcases the products and service offerings it has to offer, along with the wide network of dealers that is able to serve customers effectively. As part of its innovation journey, the Nippon Paint’s e-store aims to continuously inspire consumers to be creative in the comfort of their own homes amidst the pandemic.




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