Travel and lifestyle e-commerce platform, AirAsia.com, and digital travel platform, Agoda, today announced a strategic partnership to spur travel activity in Southeast Asia and strengthen AirAsia’s super app offering.
The partnership between the two major online travel service providers in the region harnesses the synergistic strengths of both digital platforms. Through the sharing of flight and hotel inventories, travellers will gain access to a more extensive multi-product selection, enjoy greater convenience and benefit from superior value.
Tony Fernandes, chief executive officer of AirAsia Group said, “Travellers can now enjoy a more seamless ‘browse-to-buy’ experience on AirAsia.com and book their flights and hotels through SNAP, which is our new way to fly and stay, at unbeatable prices. This collaboration reflects our commitment to providing greater convenience, choice and value to our customers, which has become ever more important in this post-Covid environment. We are taking the opportunity during this downtime to work innovatively with strategic partners like Agoda, so we can better serve our guests’ travel and lifestyle needs. There are more strategic ventures in development, which we look forward to announcing when the time is right.”
Initiatives from the collaboration include travel bundles, membership privileges as well as joint product marketing. Customers of AirAsia.com can now enjoy more variety with over 600,000 Agoda properties, combined with AirAsia’s great value fares by booking through SNAP – offering flight and hotel packages with the best price guaranteed.
John Brown, chief executive officer of Agoda shared, “The public’s appetite for travel is still strong, and we believe that our collaboration with AirAsia will help take the hassle out of travel by helping travellers to easily find great value deals as they venture out again. Equally important is the wider impact of this initiative between two of Southeast Asia’s well-known and highly regarded travel brands, on the confidence of accommodation partners, hospitality providers and related aviation industry players. It’s imperative we work innovatively with our partners to find solutions and do our part to stimulate demand and help the wider travel and tourism industry.”