hoolah fuels expansion in Malaysia with major merchant partnerships

The Buy-Now-Pay-Later (BNPL) provider, hoolah has announced 12 new partnerships with global and local brands, making it a total of 100 merchants now live in Malaysia. The brands are Jurlique, FashionValet, Melissa, Pazzion, Bonia, Tudung People, TTRacing, 6IXTY8IGHT, XIXILI Intima, Focus Point, Sonos and Neubodi.

hoolah aims to provide Malaysian consumers with an alternate, more wallet-friendly option for their purchases and likewise, further aid brands with their online sales revenue amid turbulent times. With Covid-19 causing fear for many to go out shopping, solutions that complement online stores are highly welcome, making hoolah’s new partnerships extremely timely.

In line with the Malaysian government’s efforts to accelerate nationwide digitisation and widen digital payments adoption among Malaysian consumers and merchants, hoolah aims to encourage responsible spending and aid retailers in a speedy recovery.

“We want to help people from all walks of life by reducing the impact of price in their purchase decision-making process, so they can get the things they need or want immediately, while spending responsibly.

We hope to help the masses contribute to and accelerate the recovery of Malaysia’s economy as we find ourselves in uncertain times. By expanding rapidly and deploying our solution on as many e-commerce platforms as possible across various categories in the coming months, we look to help ease everyone into the new normal of retail,” said Stuart Thornton, Chief Executive Officer, and Co-Founder of hoolah.

“Like most retailers, we’ve been driven to think of ways to innovate and be able to not only maintain revenue but also help our customers afford our products during a time of uncertainty.

We’ve certainly persevered through this period, and partnering with hoolah has been a positive push for FashionValet, as 14 percent of our customers use hoolah. This has not only encouraged the business but also increased our customer loyalty,” said Vivy Yusof, Co-Founder of FashionValet.


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