BIG Rewards to diversify into more than the airline

Loyalty marketing platform, BIGLIFE has rebranded their BIG Loyalty programme to BIG Rewards in line with its growth in the diverse market and amid fast e-commerce transactions.

BIG Rewards has now grown into a comprehensive lifestyle rewards platform that goes beyond flights making it one of the biggest points platforms that allows borderless earn and burn activities across the globe. 

Spencer Lee, Chief Executive Officer of BIGLIFE said that BIG Point will resume to be a digital loyalty currency for airasia.com and will reward BIG members with better points savings offerings. 

“The company is determined to lead the way in innovation and create values for the partners and the members. As the word “reward” determines the advantages for the for the customers and an attractive proposition in this global e-commerce marketplace,” Lee said. 

The key drivers for BIGLIFE will be the BIG Rewards payment and BIG Xchange 2.0 for their business transformation and growth.

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