AXA Affin scores consecutive big wins for HR culture and practices

AXA Affin General Insurance Berhad (AXA) kicked off the year by scoring consecutive big wins for its revolutionary HR culture and practices.  

This great achievement has further solidified AXA’s market-leading reputation as one of the most inspiring companies to work for not only in Malaysia, but also in Asia and globally. Recognising that positive employee experience is instrumental in delivering company’s goals and commitment to customers, AXA has continuously fostered an agile, innovative and people-centric culture within the company, as well as encouraged both personal and professional growth in an open, inclusive workplace.

“The workplace landscape is rapidly changing and it is important for us to encourage our People to be the change that they want to see in order to stay relevant and competitive. AXA is a great place to work where we place People agenda at the heart of everything we do.  While we focus in protecting what matters to our People in all aspects, we empower them by providing avenue and platforms to unleash their potential.  We strongly believe in order to win in the marketplace, we must first win in the workplace. Our People is our competitive advantage who will continue to drive and generate positive value to all our stakeholders,” said Safinas Mohd Ibrahim, AXA’s Chief People Officer, who was also awarded with the Most Influential HR Leaders Award 2020.

AXA’s eligibility in winning the We Care HR Asia Most Caring Companies Award 2020 was determined entirely based on employees’ appraisal, which was carried out via the Total Engagement Assessment Model (TEAM) survey method involving 3 key measurements, namely Core, Self, and Group. The award highlights the Company’s role in caring and acting for its employees and families to help them navigate through the difficult times.

Since the beginning of the pandemic, AXA has played a proactive role in safeguarding the physical and mental well-being of its employees. The Company has taken stringent precautionary measures by regularly performing regular sanitization, providing masks and personal safety equipment, implementing work from home, split team arrangement and other protocols that protect its employees from the risk of contagion.

While embracing the shift to remote working, AXA has also accelerated an internal ecosystem to stay connected with its employees and improve their mental health—all to ensure that they are able to continue to learn and develop under the new normal. Through the launch of the Digital Employee Assistance Programme, employees are able to seek relevant support easily and remotely on their mental well-being through a dedicated 24/7 help line, mobile app, web portal, online therapy sessions and webinars.

In addition, as part of its continuous effort to build capabilities and increase the competency of its workforce, AXA has also launched new ways of learning in the new normal through various technology and online educational platforms. This goes in line with AXA’s strategy to prepare for future workforce readiness and accelerate the adoption of digital technology in every aspect of its business.  

Previous articleMAFI launches KARMA 2021-2025 to ensure continuity of the National Anti-Corruption Plan
Next articleMAFI to emphasise on food supply chain and incentives for farmers and fishermen using Budget 2021 allocation


Please enter your comment!
Please enter your name here