Mastercard has launched the Digital Acceleration for Small Businesses microsite across most of its Asia Pacific websites with digitalisation information to assist (SMEs) running and recovering business efficiently.
The one stop center feature includes digital transformation, e-learning courses, information about Mastercard products and services for SMEs, cyber security insights and tools to reduce vulnerabilities and access to discounts on business software solutions, e-commerce platforms and digital marketing services.
“SMEs have taken a particularly hard hit from the pandemic, so it’s vital for them to get the knowledge, skills and resources they need to offer an omnichannel shopping and payment experience that drives business and builds customer loyalty in the physical and digital worlds,” Sandeep Malhotra, Executive Vice President, Products & Innovation, Asia Pacific, Mastercard said.
Among its objectives are to foster financial inclusion, help SMEs to digitalise their operations, reduce costs, improve cash flow management, deepen digital awareness while staying safe and protected from cyber risks and fraud.
Additionally, Mastercard has also joined forces with popular website builder Wix and with Zoho, a cloud solutions provider. These partners are sponsoring online guides and articles on various topics.
This will facilitate business to create an online store from choosing the right domain name to migrating to an online expense management and accounting platform.
SMEs need to plan for long-term success in a new world of online shopping. At Wix, “We will draw on the collective learning of the Wix team who built our eCommerce platform and the merchants who run their businesses on it to help SMEs plan and strategize for 2021,” Liat Karpel Gurwicz, Head of eCommerce Marketing at Wix.com said.
