AIA Malaysia has unveiled a major revamp to its health and wellness ecosystem, further amplifying its efforts in supporting Malaysians in their health journey whilst helping them live healthier, longer and better lives.
The refreshed and refocused ecosystem named as – Total Health Solution – is built upon the foundation of three supporting pillars: Live Well, Protect Well and Get Well.
This time, AIA gauges deeper into the insurer’s full health and wellness ecosystem, which is available to its clients on a daily basis, in line with the insurer’s promise to be there for its clients “every day,” not just “one day” or “just in case.”
Ben Ng, Chief Executive Officer of AIA Bhd. said, “The unexpected and unpredictable health challenges that we faced last year highlighted the need for more comprehensive and innovation solutions and services that would go beyond the traditional concept of protection.”
According to the company, the pandemic has changed Malaysian’s perspective on adopting healthier decision and request for insurance and takaful plans have increased.
Understanding this, AIA introduced a proprietary Total Health Solution based on the concept of shared value, where they have created a symbiotic partnership of services and products that will accompany their customers’ health journey.
“The first pillar of Live Well is our health programme – AIA Vitality – to support our customers to get healthier. The second pillar of Protect Well encapsulates our comprehensive and innovative product solutions that give customers better deals and additional insurance or takaful benefits when they stay healthy with AIA Vitality,” he added.
“Lastly, the third pillar of Get Well showcases our differentiated healthcare services which are instrumental to support our customers’ treatment and recovery journey,” he added.
AIA also announced a series of new enhancements and partnerships to further complement the launch of its Total Health Solution:
1. LIVE WELL with AIA Vitality, AIA Vitality is AIA’s unique health programme that motivates members to make healthier choices in their everyday lives. This programme bring motivation tools to develop a long term positive behavioural changes for better health outcomes.
2. PROTECT WELL with comprehensive and innovative product solutions. Understanding the need to continue innovating to keep up with times and consumer demands, it has expanded its medical portfolio to include the A-Plus Health Guard Plan which enables salaried employees to enhance their medical protection.
3.The third plan is GET WELL with differentiated healthcare services. AIA’s commitment to being there for customers who are battling serious illnesses throughout their treatment and recovery process is manifested through its ongoing partnership with Medix. The Personal Medical Case Management (PMCM) service from Medix ensures customer to receive personalised medical advice on the best possible treatment plan for their condition, from diagnosis to recovery.
“These new additions and partnerships demonstrate our commitment to providing Total Health Solution to all AIA customers. While insurance and takaful firms have traditionally focused on protecting their consumers, we at AIA have challenged ourselves to go above and beyond.”
“Everyone’s health journey is never straightforward, and we fully believe that the promise of Live Well, Protect Well, Get Well sets us on the right track to help many more Malaysians achieve Healthier, Longer, Better Lives in the new normal,” Ben concluded.
For full details on these new offerings and services, please visit www.aia.com.my
