Why moving to the cloud is a strategic business journey

With the cloud being the foundation of digital enterprises, customers should always look for a trusted solutions partner to enable their cloud journeys seamlessly and efficiently.

While the cloud enables greater operational efficiencies leading to enhanced customer experiences, there is no ‘one size fits all’ with the cloud journey having to be customised accordingly; hence the importance of having a ‘trusted cloud partner of choice’.

Srinivas Rao, Chief Strategy Officer of AVM Cloud Sdn Bhd, said that cloud transformation enables organisations to be more agile and responsive.

“The cloud journey is more than just technology itself. It’s a journey that requires organisations to evolve with people, process and technology to embrace a new operational model,” he said.

“When properly executed with the right service provider, that’s when true transformation would occur: Organisations would then be in a much stronger position to respond to changing market dymamics while elevating customer satisfaction levels.

“At the heart of it all should be a clear cloud strategy and framework: Of where customers currently are at this point time, and where they would like to be to realise their business aspirations,” added Srinivas.

The cloud framework should encompass crucial factors like cost, availability and security — and all wholly aligned with business objectives to realise agility, resilience, productivity and growth. Organisations which had simply leveraged cloud infrastructure and didn’t actually digitalise core business processes did not fare as well, especially during the Covid-19 pandemic.

Hybrid cloud architecture, a ‘smarter’ approach

While there are some organisations that use the public cloud to scale their existing IT resources on demand, a hybrid cloud architecture could be a ‘smarter’ approach as it provides for the ‘best of all cloud worlds’ with on-premises architecture and private cloud options.

“Hybrid cloud provides an alternative for storing sensitive data: An organisation might provide services via a public cloud, while keeping sensitive information on a private cloud,” said Srinivas, adding that multi-cloud architectures are an extension of the hybrid cloud.

A hybrid cloud solution works best when a single set of management tools, skills and workflows can extend seamlessly across consistent infrastructure that is common to both on-site, public cloud, and hosted environments.

Multi-cloud solutions, in turn, enables organisations to operate across two or more clouds and are designed to help manage workloads that run on the native infrastructure of public clouds.

AVM Cloud is one of Malaysia’s leading cloud computing providers, leveraging VMware’s various cloud and virtualisation solutions among its various strategic partnerships. A home-grown brand that was founded by Malaysian entrepreneurs, AVM Cloud prides itself by being a leader in every technology cycle since its establishment.

“AVM Cloud was the first VMware Authorised Consultant and Premium Partner in Malaysia, and also amongst the very first VMware Verified Cloud Partners in the country. We implemented the largest virtual storage area network (VSAN) in Malaysia, and we helped the second-largest Malaysian bank implement our ‘cloud-in-a-box’ service.”

This VMware Partner Connect Principal partner has also earned the Master Services Competencies (MSCs), indicating that the company have the deepest expertise to help identify and implement the right VMware solutions. Each MSC requires advanced technical certifications and proof of high-level service capability and expertise validated by customers

Enabling digital foundation that delivers any app on any cloud to any device

AVM Cloud shares VMware’s value proposition of empowering customers to become more resilient and adaptable by enabling a digital foundation that delivers ‘any app on any cloud to any device’.

Srinivas attributes AVM Cloud’s strong growth over the years to its ability of building conducive digital foundations that empower organisations to digitise their core business processes.

“By doing so, we have enabled enables rapid, technology-driven innovation and continuous integration of emerging technologies, while maximizing return on your existing investments in people, processes and systems – and across all industry verticals,” he said. “With strong digital foundations, organisations can then build, run, manage, connect and protect all types of applications, everywhere.”

“When we say ‘any app’,” we mean being able to build and operate cloud- and container-based apps faster than ever, drive costs out of traditional environments, and connect existing apps and data sources with new ones to create value in novel ways,” said Srinivas.

“’Any cloud’, in turn, means that customers can then choose whichever cloud environment best meets your needs.

“You can run your apps across hybrid, edge and public clouds, while managing complexity, cost and better security. You can connect it all—apps, clouds, data and endpoints—with software-defined networking, which provides a consistent platform across all clouds and app types, allowing for greater scale and security.”

On the cybersecurity side, AVM Cloud protects employees’ devices of choice with more secure digital workspace, with intrinsic security.

AVM Cloud as the ‘trusted cloud partner of choice’

Earlier this year, one of the region’s leading telco groups, TIME dotCom Berhad (TIME), acquired a 60% equity interest in AVM Cloud.

TIME said the acquisition marks the group’s efforts in accelerating the growth of cloud computing as the newest pillar of its business, alongside fixed line services, global network connectivity and data centres. “With the inclusion of AVM in the TIME family, the group now possesses a full spectrum of product offerings that can meet the needs of its enterprise customers across the region.”

Meanwhile, at its end, Srinivas concluded that AVM would continue helping organisations to build and make best use of their digital backbones so as to achieve goals faster and at high scalability.

“In other words, we aim to be the trusted cloud partner of choice for organisations,” he concluded.

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