FAMA Teams Up With eCommerce Platform To Digitalise Local Farms

Federal Agricultural Marketing Authority is teaming with ecommerce giant Lazada to digitalise local farmers through the ‘Onboarding of Agrofood Products on eCommerce Platform’ programme.

Lazada Malaysia’s CEO, Magnus Ekbom said that the digitalisation of the agriculture sector is crucial for their long-term sustainability especially where physical contact is at its minimum and online shopping for groceries and daily essentials have become the norm.

With support from Malaysia Digital Economy Corporation (MDEC), the pioneer initiative will see local farmers kickstart their digital journey on Lazada in an effort to support the agricultural sector in the country.

“This collaboration between Lazada, FAMA and MDEC resonates with our mission as well as that of the Belanjawan 2021 Go-eCommerce and Pemulih initiatives which seek to empower agri-entrepreneurs to leverage on digital platforms and technologies to further enhance their market reach and performance,” said MDEC’s Chief Digital Business Officer, Aiza Azreen Ahmad.

The ‘Onboarding of Agrofood Products on eCommerce Platform’ programme, which is part of MDEC’s Belanjawan 2021 e-commerce initiative aims to accelerate the digitalisation of farms and agro-based merchants and enterprises.

In July, the ecommerce platform along with the Ministry of Finance and MDEC launched the Belanjawan 2021 Go-eCommerce Onboarding and Shop Malaysia Online Campaign to support local SMEs and products which runs until December 31.

Agro-based sellers taking the digital leap through the programme will also be entitled to offerings from the ‘Shop Malaysia Online’ campaign including discount vouchers and daily free shipping.

The campaign, which is as an extension of Lazada’s Pintar Niaga stimulus package, will provide farmers with full access to its suite of technology and innovative digital tools, seller training and education through Lazada University, marketing campaigns to assist them in connecting with and expanding their customer outreach, and differentiate themselves on the eCommerce platform.

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