Embracing the digital revolution and driving innovation is a core focus across the entire airasia portfolio of companies, says Aireen Omar, AirAsia Group Berhad (AAGB) President, who oversees digital operations.
“While the pandemic has undoubtedly adversely affected our airline operations over the past 18 months, it has also reshaped consumer behaviour and we are really excited about the future of all of our digital businesses,” she says.
As airasia’s rapid transformation into a digital travel and lifestyle group continues to gain strong momentum, the group’s engineering arm Asia Digital Engineering (ADE), ground handling division Ground Team Red (GTR) and logistics venture Teleport, are set to soar to new heights, leveraging the new technology revolution through digitisation and data.
“We’re a group that continues to evolve based on consumer demand. A silver lining of Covid-19 has caused a huge surge in demand for cargo and online shopping deliveries and this is driving many new business opportunities and revenue streams.
“As a brand that has always had innovation in its DNA, we see huge potential, not only in our super app and fintech solutions, but also in our logistics, aircraft maintenance and ground services divisions.”
Aireen aspires for the airasia Super App to become the platform of choice for everyday travel and lifestyle needs in ASEAN.
She also projects that ADE is set to revolutionise the airline Maintenance, Repair and Overhaul (MRO) industry in Asia, while she claims that their logistics venture Teleport is experiencing significant growth in line with the overwhelming demand for cargo and online deliveries. She adds that airasia is preparing for GTR to have strong regional expansion with third party airlines as soon as travel restrictions ease and international borders reopen.
“What we have built-in a short period of time is a complete digital marketplace for travel and everyday lifestyle services on our airasia Super App. Logistics, aircraft maintenance, ground handling services and fintech are equally important to complete our ecosystem. They all work in tandem symbiotically, to meet increasing demand in the e-commerce and distribution space.
“What we now deliver is stronger competition and better value and choice for consumers’ everyday needs, which is what the airasia brand is all about. Importantly, we are not just an airline anymore. Our goal is to become the most prefered, profitable and lowest cost digital distribution group in Southeast Asia and we believe we are on the right track to get there soon,” she said.
