The rebrand of this international network of corporate travel experts will help to create a wider reach and drive additional exposure to international partners who will find that through the increased brand exposure.
More engagement with Advantage Global Business Travel members will bring about new opportunities and prospects available to them says John Hobbs-Hurrell formerly head of WIN Global Travel Network and now Head of The Advantage Global Network.
The company previously named WIN Global Travel Network, has been renamed The Advantage Global Network, as announced by Kopetro Travel & Tours, a subsidiary wholly-owned by Koperasi Kakitangan PETRONAS Berhad.
As part of the WIN Global Travel Network agent, Kopetro Travel & Tours now becomes an affiliate agent of The Advantage Global Network, with immediate effect.
The name change was announced in London on the 30th September 2021 at the Business Travel Show Europe, by Julia Lo Bue-Said, CEO of The Advantage Travel Partnership, the UK’s largest independent travel agent and travel management company.
The Advantage Travel Partnership took a majority (95%) share in the WIN Global Travel Network back in 2017 and had been involved with the business for many years prior to that.
The network has flourished with partners now covering 6,000 locations in 81 countries globally.
