Smartphone brand, realme has accomplished many things throughout the years since their establishment and continue to do so. They have conquered the market segments particularly the AIoT market and have released countless devices that have garnered them fanbases globally.
With the ‘1+5+T’ strategy, the smartphone brand is moving to further establish themselves in the AIoT market and they are looking to achieve a strong presence through comprehensive, interconnected, and tailored AIoT experience that will only enhance every aspect of the modern lifestyle for today’s young consumers.
As of June, this year, realme has completed its ‘1+5+T’ strategy but having achieved a milestone does not mean the smartphone brand is looking to slow down anytime soon. It is also winning big on 11.11 compared to other brands that have made their mark in the industry before them.
11.11 Success
According to Counterpoint, the demand for tablets worldwide saw an increase of 53 percent Y-o-Y in the Q1 2021. This revival came after a big slump that was brought on by the pandemic that started late 2019.
With increasing demand, tablet producers had no choice but to ramp up production in order to keep up with more people switching to tablets for remote work and online classes. iPad proved to be more expensive for students and young adults who had only started earning.
However, in the affordable market, not many brands were focusing on conquering the market. This enabled realme to introduce the realme Pad, an Android tablet that is affordable with features and functions demanded by the youth.
The tablet that fulfilled all the needs of the youth segment led to realme scoring a win during 11.11, making the realme Pad the Top 1 Best Selling Tablet on Shopee 11.11 Sale and helped realme achieve its Top Sales.
realme also attained the title as Top 3 Best-Selling Brand in the Computers and Laptops Category in Shopee 11.11 Sale. As a brand newly roved in the market this year with the realme Book, realme is able to compete with the other brands existed longer in the industry, standing strong proudly amongst other players.
realme also released the realme GT Neo2 which garnered equal amount of success as the Pad going on to attract a huge segment of the youth segment.
So what is the secret behind the success of the realme Pad that has led to the 11.11 success?
On top of being built with a 6.9mm Ultra-Slim design and weighing at 440gm, the realme Pad also offers fans a powerful entertainment experience with amazing video and audio quality, thanks to its full-screen 10.4-inch h WUXGA+ (Widescreen Ultra eXtended Graphics Array Plus) display with Dolby Atmos Quad Speakers.
This not only offers quality in terms of audio but also allows fans to enjoy the convenience of carrying around a modern and stylish device.
The realme Pad is also equipped with Helio G80 processor reaching clock speeds of up to 2.0GHz offering brilliant image quality as well as stable frame rate for an exceptional viewing and gaming experience.
What the future holds?
realme aims to continuously invest and develop more advanced tablets for their fans globally. As part of their goal to become a mainstream player in the mid-range tablet market, the team behind realme is working round the clock to ensure their products are able to compete with other high-level tablet producers. The smartphone brand has expressed their commitment to bring more realme tablets to younger audiences.
So be sure to stay tuned for more offerings by realme in the AIoT and TechLife categories in the future. For more information, visit https://www.realme.com/my/
