The daily commute for motorists across the country just got interesting with the surprising appearance of purple billboards on highways and roads in major cities across Peninsular Malaysia.
MCIS Life collaborates with Out-Of-Home media owners to transform billboards across Malaysia to share a positive message.
Bearing the single phrase of ‘#MySenyum Detik Keriangan Bersama’ and a website address, the bright purple billboards are part of a new marketing campaign by MCIS Life with a powerful underlying message – a reminder for all Malaysians to smile.
Prasheem Seebran, CEO and Managing Director at MCIS Life said, “This new campaign is built around our efforts to empower people to make an impact be it for society. Nowhere is this more simply reflected than in sharing a smile.
“The power of a smile is in giving and sharing joy, and through this human, uniform expression, we can uplift the mood and experience of others.”
The innovative campaign, an expression of MCIS Life’s brand ethos of #PeopleHelpingPeople, was the result of a collaboration with several media owners.
Visual Retale CEO, Sailendra Kanagasundram said: “This is the first time that multiple media owners have participated in a campaign with such unique mechanics.”
“Smiles naturally unite all Malaysians of various classes and backgrounds, and despite our challenges and differences, we know that there are many things we can be collectively grateful for together. Our Malaysian smile is sincere, heart-warming, and certainly contagious.”
Another unique aspect of the #MySenyum contest (to be launched on 23 December 2021) features a charity element to empower people to reward Malaysians who share their smiles.
