Mah Sing Group Bhd (Mah Sing) reaffirmed its commitment to advancing development in Malaysia’s southern region by kicking off the launch of the Erica @ Meridin East Phase 2 in Pasir Gudang, Johor Bahru.
The growing appeal and demand of last year’s fully sold-out Erica Phase 1 accelerated the Group’s plans to continue developing the second phase of Erica township.
Officiated by the Chief Minister of Johor, Dato’ Haji Hasni bin Mohammad, the official launch of Erica Phase 2 was organized during Mah Sing’s Chinese New Year prosperity reunion at Meridin East sales gallery. The celebration was also attended by Mayor of Pasir Gudang City Council, Dato’ Asman Shah bin Abd Rahman; Chairman of the Johor State Housing and Local Government Committee, Haji Ayub bin Haji Jamil; Chairman of SJK(C) Sim Mow Yu, Dato’ Sri Tey Kim Chai; Mah Sing’s Chief Executive Officer of Property Subsidiaries, Benjamin Ong, and Mah Sing’s senior management team. The Chief Minister of Johor presented his speech after a ribbon-cutting ceremony, which was followed by a lion dance performance and a 24-season drum performance.
In his remarks, Dato’ Haji Hasni said, “We encourage property developers to improve community building and development throughout Johor. It is essential to build more affordable houses in the State of Johor so that the people of Johor can own a house without feeling the financial burden that is often faced when purchasing a house.”
Supporting the Chief Minister of Johor’s statement, Mah Sing’s Chief Executive Officer of Property Subsidiaries, Benjamin Ong, “We have continuously set our new direction towards building affordable range properties. We aim to provide landed properties in Johor with an indicative price below RM500,000. We can also see that landed houses are preferred due to their space factor, higher resale value, and the freedom for renovation and maintenance of the property.”
Erica, a double-storey link home development, is part of the 1,313-acre Meridin East development, Mah Sing’s largest township strategically located in Iskandar Malaysia’s Eastern Gateway. Meridin East, is an award-winning township awarded The Southern Star Award (Honours) by the prestigious StarProperty Awards 2021. Meridin East is a sustainable township surrounded by a mix of residential, commercial, and light industrial development, with approximately 500 acres of green belt.
