In conjunction with its 10th year anniversary in the region, Traveloka, Southeast Asia’s travel superapp, aims to help rebuild and revive the local tourism sector.
Traveloka will continue its COVID-19 recovery efforts in Malaysia to help contribute significantly to the reopening of the local tourism industry, the third-largest contributor to Malaysia’s GDP.
“With the future reopening of Malaysian borders to international travellers, we are committed to continue working with stakeholders at the federal and state government levels, as a conduit to drive local tourism activities,” said Angelica Chan, Country Manager, Traveloka Malaysia.
Since the pandemic first hit Malaysia in 2020, Traveloka has played a significant role in innovating to help the travel and tourism industry, through some of the most challenging times.
In collaboration with the Malaysia Healthcare Travel Council (MHTC) and the Malaysian Medical Association (MAA), Traveloka launched the Medical Heroes Appreciation Campaign in 2020, providing exclusive discounts to medical workers and medical institutions via their Buy Now Stay Later programme across 250 local hotel partners. The programme enabled medical workers to purchase hotel stays, and use it at a later date, whenever they wanted to take a break.
As soon as the first travel bubble to Langkawi was announced last year, Traveloka worked closely with Tourism Malaysia, and achieved a 70 per cent increase in flight bookings, 40 per cent growth in hotel bookings, and a three-fold jump in tourist attraction receipts.
The travel superapp, which is engineered to empower the region’s fast growing and highly aspirational users to enjoy new experiences, as well as explore the world around them, hit 60 per cent growth in sales in 2021, compared to the same period in 2019, through their promotional efforts which include its monthly double digit promotions (eg 10.10, 11.11) and year end sales.
Commenting on the travel superapp’s renewed enthusiasm in playing a bigger role in the local tourism scene, Tourism Malaysia director general Dato’ Haji Zainuddin Abdul Wahab said, “We welcome Traveloka’s initiatives to constantly be agile in their pursuit of digitising travel experiences and making it an integral part of every Malaysians’ lives. And, especially as we are gearing up to revitalise the economy once more, Traveloka’s drive is a refreshing start to a new decade of possibilities.”
The travel superapp will continue to fulfil users’ lifestyle and travelling aspirations through extraordinary deals at highly competitive pricing from platform partners in the airlines, attractions, hotels, as well as spa and beauty segments.
