Proficient and Boustead Enter Strategic Partnership

Proficient, Malaysia’s first end-to-end and award-winning construction project management platform, is proud to announce its long-term partnership with Boustead Holdings Bhd (Boustead). By leveraging Proficient’s proprietary construction management capabilities, the collaboration is set to drive technological transformation through digitally-powered construction management processes.

In this strategic partnership, Proficient’s proprietary software will be utilised in several Boustead’s multi-million-ringgit projects across Malaysia. Additionally, Boustead, through its wholly-owned subsidiary, Boustead Digital Services Sdn Bhd (Boustead Digital), has recently acquired a 10% stake in Proficient and will be looking to inject a monetary investment to bolster Proficient’s expansion into local and regional markets, while also accelerating more innovative functions and AI capabilities on the platform.

“As a pioneer in Malaysia’s construction management scene, we understand the rising significance of technology in making the operational processes of developers and corporations more efficient. Using our expertise in end-to-end digital construction management, we aim to empower Boustead with the best innovations that call for the seamless transition from manual processes such as paperwork, logistics, and inventory, to a fully-automated and highly-efficient procedure,” said ​Jitin Girdhar, CEO of Proficient.

Speaking about its partnership with Proficient, Boustead Group Managing Director Dato’ Sri Mohammed Shazalli Ramly said, “We are always in the pursuit of innovation and excellence which is in line with our Reinventing Boustead strategy. We believe the venture with Proficient will lead to huge opportunities that encourage enterprises to increase their efficiency through the digitalisation of project management processes which will enhance governance and transparency, reflecting ESG (Environment, Social and Governance) values. This will enormously assist in controlling and reducing the potential occurrence of mismanagement, corruption or ill-practices due to the removal of human control and bureaucratic points that are irrelevant.

“For Boustead, the software’s cutting-edge technology will be advantageous to our property arm, and at the same time, we are also collaborating with Proficient in exploring ways to develop new modules that can be applied to Boustead’s heavy industry division,” he added.

Boustead Digital Chief Executive Officer Nurul Azilah Ahmad Kamil echoed, “We are confident with Proficient’s scalability beyond just digitalising project management in the construction industry. This venture will also introduce a new age of ‘digitisation of governance’, which we believe can add superior value to our businesses through improved transparency and minimal human intervention that will ultimately lead to cost reductions as cost overruns and project delays are mitigated. Working closely with Proficient, we hope to drive the evolution of modern governance that is powered by digital tools to drive sustainable performance and inspire stakeholders’ confidence”.

With Malaysia’s construction industry set to recover and further expand after the pandemic, this adjustment highlights the need for construction companies to digitally adapt to the current times. More than revolutionising the construction industry in the main aspects of risk management and efficiency, digital adoption will also increase productivity and profitability of construction processes.

By integrating the entire life cycle of construction project management workflow, the Proficient software is accessible as a mobile application and web dashboard that allow developers to digitally manage communications, documents and all aspects of field operations including timeline, progress and requirements.

“While the pandemic has hampered the property and construction industries over the past year, the industry will witness a brighter outlook as vaccination rates continue to accelerate. Nevertheless, we have observed the benefits of a digital construction management process even during the pandemic. Therefore, we are prepared to assist companies in their growth trajectories by offering our software’s robust capabilities,” Jitin added.

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