HP recently opened the HP Experience Hub (X-Hub) in Kuala Lumpur, a seamless online-to-offline (O2O) experiential retail experience for technology buyers. The X-Hub combines the flagship physical store in Malaysia with an integrated O2O platform to create a hyper-personal and seamless omnichannel commerce journey across six key SE Asian countries.
The Experience Hub unifies the retail experience across the Southeast Asia region with its Kuala Lumpur, Malaysia flagship physical store connecting to 82 online stores spread initially across Malaysia, Indonesia, Philippines, and Singapore, with Thailand and Vietnam to follow in March. The flagship store has been created in partnership with Thunder Match Technology Sdn Bhd, Malaysia’s Largest Tech Retailer, while the online experience is supported by regional online commerce partner, Shopee, with an exclusive launch in February, and Lazada.
Consumers online can look forward to personally engaging HP Live Advisors, a team of dedicated experts based at the X-Hub, via real-time video calls and chat functions in their preferred local language and join live streams on the latest HP products via the HP Virtual Showroom.
“Customers from other countries who would like to experience any HP products, the advisors will be able to demonstrate for them via an online live session,” said Alex Tan, Managing Director of HP Malaysia.
“The main goal of the HP Experience Hub is to create our first flagship physical store plus an integrated O2O platform to create a hyper-personal and seamless consumer journey.
Customers at the physical store in Malaysia are immersed in interactive ‘Test Drive’ stations that mimic customer scenarios and activities by showcasing the full range of HP and partner technology. Visitors can also access personalization services such as custom engraving and printing, plus connect to in-store or online HP Live Advisors for immediate product enquiries. Underpinning both the online and offline experience is an interactive content showcase and a virtual showroom to help consumers understand HP’s technology and service offerings.
The HP X-Hub flagship store is located at Pavilion Bukit Jalil (Level 4), in Kuala Lumpur.
