Etika Group of Companies has announced the appointment of Amy Gan as Vice President of Marketing from June 2022, she will manage the overall branding and marketing strategy including creative brand-building campaigns, trade marketing, events, sponsorships, and public relations for Malaysia and Singapore.
Amy first started her career as Brand Executive for Revive Isotonic under Etika in 2009, and grew in ranks to now hold the top marketing post in the group. In her new role, Amy will report to former Marketing VP, Santharuban Thurai Sundaram who is now the Chief Executive Officer.
“We would like to embrace the emerging opportunities from every new technology, data or platform, and bridge what’s possible and practical to the new age of consumers while creating compelling brand experiences. I look forward to working together with the team to implement out-of-the-box ideas to capture the attention of our consumers, at the same time fulfilling the expectations of our stakeholders,” said Amy.
Having held her previous role as the Head of Marketing and Ancillary Business for ATLAS Vending, Amy has created countless interactive and creative work for their marketing initiatives such as the Minit Mart, a fully-automated self-service retail store inspired by the vending trend in Japan, and automated sampling machine – a contactless vending operating machine which is appropriate not only for the pandemic, but also advantageous to brands and consumers now as society is moving forward into the new normal.
