Every balanced meal prepared reflects love and care for the family. Premised on this, MAGGI introduced its ‘Sajian Seimbang Tanda Sayang’ (A Balanced Bowl is a Serving of Love) campaign today to advocate balanced eating amongst Malaysians, as well as celebrating a mother’s culinary inventiveness in preparation of healthier meals for her family. The campaign rollout is a prelude to a series of public awareness initiatives with the aim of inspiring Malaysians to eat in a balanced way.
Inspired by the Malaysian Healthy Plate (MHP) guide by the Ministry of Health Malaysia, MAGGI launched the “Sajian Seimbang Tanda Sayang” campaign to inspire Malaysian mothers to create affordable and tasty home-cooked meals using MAGGI noodles by simply adding a source of protein and vegetables to achieve a balanced meal. The MHP, based on the ‘Suku Suku Separuh’ (Quarter Quarter Half) concept, is a visual guide aimed at helping individuals plan their portions to achieve a balanced meal – comprising ¼ plate filled with carbohydrate sources such as noodles, rice, bread, cereals; ¼ plate filled with protein sources such as egg, tofu, meat, seafood or even plant-based protein solutions; and ½ plate filled with vegetables or fruits.
At the media event held at MAGGI’s Masak Masak Kitchen today, the launch of MAGGI’s “Sajian Seimbang Tanda Sayang” campaign headlined a cooking demo session by celebrity mom, entrepreneur and food enthusiast, Sheila Rusly, who showcased her family’s favourite bowl of MAGGI noodles, which can be easily whipped up with readily available ingredients. “The key to a delicious, balanced meal lies in utilising simple ingredients, and adding your own special touch to adapt it to your family’s preference – all coming together with love, care and warmth,” quipped Sheila.
Ms. Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) said, “We are excited to roll out MAGGI’s “Sajian Seimbang Tanda Sayang” campaign to celebrate all individuals, especially mothers, who have always been inventive in providing tasty balanced meals for her family, despite time and financial challenges for some.
The campaign aims to promote tasty and healthy food choices through integrating 3 core elements – MAGGI noodles as a good source of carbohydrates, fresh ingredients and of course, mums’ special touch. “From a humble bowl of noodles filled with gratitude for the things that we have, to the moments created around a bowl of MAGGI, it is mums’ creativity that makes all the difference. This is truly in line with MAGGI’s brand promise of helping Malaysians to Cook the Difference, empowering them to cook balanced homemade meals for their loved ones,” added Geetha.
MAGGI instant noodles which is made of 100% Australian wheat is a good source of carbohydrates and protein, and is produced under stringent manufacturing processes. MAGGI’s instant noodles also offer many tasty flavours including Curry, Asam Laksa, Tom Yam and Chicken, with its MAGGI curry flavour made from a selected blend of 12 spices. It is then slowly cooked until the oil separates (pecah minyak), releasing the taste and aroma of the signature, distinctive MAGGI curry taste.
