Sim Leisure Group has appointed Phil Whittaker as the Chief Executive Officer beginning 1 July 2022. Sim Leisure Group is a well-established developer and operator of theme parks listed on the Singapore Exchange since March 2019
Whittaker, who prior to this appointment served as Strategic Advisor and more recently as Commercial Director to the Group, carries with him more than 25 years of knowledge and expertise in developing, launching, managing, and restructuring sales, marketing, commercial, and operations to deliver growth in several notable travels, leisure and entertainment-related organisations in Australia, Malaysia, and Singapore. He is highly regarded as a hands-on skilled strategist, negotiator, facilitator, and communicator, forging fruitful and mutually-rewarding partnerships throughout his career
“I am truly honoured to take on this appointment as CEO at Sim Leisure, as I am humbled to lead such a globally recognised and respected brand and build on the innovation and success that Sim has achieved as one of the industry’s leading leisure entrepreneurs and operators. I would like to thank Sim and the team for their faith and trust in me as I continue to leverage on my skills and experience to support and help to realise the ongoing expansion plans of the Sim Leisure Group,” said Whittaker. Meanwhile, its founder Sim Choo Kheng take on the new role of Executive Chairman and will spearhead the Group’s strategic direction and the expansion of Sim Leisure’s brands, including the design and development of new projects locally and internationally while liaising with key stakeholders
