PR Consultancy Intelectasia and Supernewsroom is now PubliCT.io, an integrated Public Relations firm and PR tech start-up that offers full-fledged PR consultancy and end-to-end PR services.
Rebranding efforts started in March, with PubliCT.io making its official debut in July 2022. The rebranding sees a vibrant new logo, tagline – Your Brand. In the News and additional features in the platform, all streamlined to present a single brand identity for the company.
“Intelectasia and Supernewsroom have been trailblazing in the industry since it was established in 2015. The rebranding to PubliCT.io is timely as we feel a single brand identity will help us streamline all our services and achieve greater brand visibility to serve our clients better,” said Manminder Kaur Dhillon, who is the Founder and Chief Executive Officer of the now PubliCT.io.
PubliCT.io, the first pay-as-you-go PR super app now offers end-to-end PR service offerings such as secured placements in top tier news sites and hiring communications talent.
“The all new content marketplace enables news sites to monetise through the platform by providing secured editorial placements for brands based on the press releases that are provided by brands. The process is completely straightforward and effective where brands can select which news sites to get their story published in, and news sites monetise if they choose to publish the content,” enthused Manminder.
PubliCT.io has 3,000 media partners globally including the Associated Press that has wide coverage in the United States, Middle East and the Asian region.
The user-friendly interface of the platform also helps brands to streamline their PR campaigns allowing multiple users to work and collaborate, match and connect with the right journalists, send out press releases, event invitations and pitches in just a few clicks Publict.io boasts a media database of over 30,000 journalists across the region, enabling companies from start-ups and Fortune 500s to instantly get publicity.
In addition, users can use the platform to hire virtual PR consultants, professional writers and translators. The platform is integrated with an e-wallet that enables users to purchase credits valued at RM2 each (USD0.50) and can be reloaded when required. The credits are only deducted from the user’s account once the content is accepted to be published by the news site, or to purchase any of the services in the platform, thus eliminating the need for expensive subscriptions or startup costs to launch a publicity campaign.
“We are confident that the all new PubliCT.io will provide better value to our users and give us the competitive edge. Till date, we have helped hundreds of companies from start-ups to global brands who saw an average 10x return on investment in terms of PR value after engaging our services,” she said.
“The hybrid solution is definitely a plus for brands as they can leverage on the award-winning PR team to craft out newsworthy content and to obtain other PR services . The team acts as the gatekeepers to ensure that the content that is shared with the media goes out with strong news value. That’s why our media partners trust us and have partnered with PubliCT.io,” Manminder added.
The Cradle Fund investee company was recognised as the Best Media Startup in the Vikingcubator Challenge. PubliCT.io is in the midst of raising pre series A funding to fuel its plans for market expansion and tech development for additional features such as virtual press conference service and a communications talent marketplace.