Looks like we’re all still addicted to our apps!
A new report this week from data.ai (previously App Annie), found that consumers in more than a dozen worldwide markets are now spending four to five hours per day in apps.
While the daily time spent in apps varies by country, there are now 13 markets where users are spending more than four hours per day using apps.
Techcrunch.com cited these include Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the U.S. and the U.K.
And, in three of those markets — Indonesia, Singapore and Brazil — mobile users are spending more than five hours per day in apps.
While the growth in app usage has slowed a bit from the second quarter in 2020, it’s worth noting that two years ago was the height of COVID lockdowns, which drove app usage to spike across all categories as users worked, shopped, banked, gamed and studied, and attended meetings, school and events from home.
If anything, that means the slowdown in growth seen in a couple of the markets is only representative of a normalising of trends, not a larger decline.
And some markets saw significant growth in app usage over the past two years. In the second quarter of 2020, Singapore users were spending 4.1 hours in apps.
Now that’s grown to 5.7 hours. In Australia, users went from 3.6 hours to 4.9 hours from Q2 2020 to Q2 2022. Both represent a 40% rise in time spent.