The physical International Sourcing Programme (INSP) kicked off at Menara MATRADE, Kuala Lumpur a day before the largest Halal trade show in the world, MIHAS 2022 opens its doors on September 7.
Organised in conjunction with the 18th Edition of MIHAS, the physical INSP MIHAS hosted pre-arranged business meetings for over 200 international buyers and more than 300 sellers comprising Malaysian exporters in person. INSP MIHAS, MATRADE’s flagship business matching programme, saw over 1,500 pre-arranged B2B meetings facilitated during its physical event. The B2B meetings included with those with premium buyers from countries such as Qatar, Saudi Arabia, USA, India, and Türkiye that were identified by MATRADE’s 46 global offices. These premium buyers represent some of the largest conglomerates, retailers, and supermarkets in their respective countries.
Meanwhile, the virtual version has hosted close to 200 international buyers and over 200 Malaysian exporters, to-date, which is anticipated to generate an estimate of RM43.1million in potential sales. The virtual version of INSP MIHAS continues to receive high demand since going live in May this year prompting an extension from its organiser.
“MATRADE is thrilled to see the INSP MIHAS programme being well received by both international buyers and Malaysian exporters,’ said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz. According to him, MATRADE has received continuous demand well beyond the closing date of the virtual programme on 31 August after running it for 4 months.
‘This being the case, we are pleased to share that MATRADE is extending the INSP MIHAS virtual programme until 15 November 2022. This is a positive sign for Malaysia’s trade performance as well as the limitless opportunities in the Halal economy,” said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz.
Combining the impact of the physical and virtual formats, INSP MIHAS is assisting close to 600 Malaysian exporters in matching with over 400 buyers from 50 countries including from the Middle East, Europe, Central Asia, South Asia, ASEAN, Oceania, and African region.
Leveraging on its 46 overseas offices, MATRADE has primed the INSP MIHAS programme to promote high-value trade deals by securing premium buyers from countries such as Qatar, Saudi Arabia, USA, India, and Türkiye to connect with Malaysian exporters. These premium buyers represent some of the largest conglomerates, retailers, and supermarkets in their respective countries.
To register for virtual INSP MIHAS 2022, visit: https://tpms.matrade.gov.my/matrade-tpms/promotionRegistrationPublicSubmitSearch/13428
