Local eWallet pioneer, Boost has announced a refreshed brand identity along with an update on future plans for the coming months and 2023.
Evolving from eWallet, the platform is looking forward to its next phase of Digital Bank services and beyond, the new brand image is in reflection of that upcoming journey.
Since the start of the year, Boost’s holistic fintech ecosystem spanning its consumer fintech app, merchant solutions, AI-based lending business, as well as cross-border payment platform continues to reach new heights. This is evidenced by its overall gross transactional value (GTV) increasing 26.8% year-to-date (YTD) reaching RM2.9 billion in the first half of 2022, with net revenue growth in a similar manner.
On its new brand image, the platform now brings forth an enhanced logo that’s taller and more compact with a deeper red hue, accompanied by a colourful trail, and most importantly, a new bold ‘Be Unstoppable’ tagline.
Diana Boo, Chief Marketing Officer of Boost, said: “Every aspect of the brand refresh from the logo and typography to the new colourful trail and tagline went through careful considerations to inspire our customers to face any challenge in life, and realise their full potential. In addition, the look and feel have also completely transformed our Boost app and website, designed to be more accessible and friendly for all to encourage digital adoption and greater financial inclusion. We hope to help people feel unburdened by their financial woes, and to have the freedom to explore infinite possibilities – that is what it means to ‘Be Unstoppable’.”
Along with the new look, Boost customers in the coming months can expect more enhanced consumer lending propositions, savings, and investment solutions along with a venture into a new market, whilst doubling down in Indonesia as building blocks in preparation for the digital bank. The tech firm is looking at digital bank to democratise the industry and fuel greater financial inclusion by making financial services more accessible for the underbanked and unbanked with innovative fintech solutions.
“In Indonesia, we are expanding our proposition by partnering with ecosystem players in industries like FMCG, Telco, direct-to-home content, and so forth. We are also looking to see how we can transition our very successful fintech lending model into value-added merchant solutions and products, similar to what has taken hold in Malaysia. We will also be entering into landmark partnerships to further mobilise funding for loan book growth via banking and non-conventional sources,” added Boost Group CEO Sheyantha Abeykoon.
Boost also revealed a slew of new product line-ups for both users and merchants scheduled to be released throughout 2022 and 2023 with rewarding experiences, from the introduction of bigger wallet sizes and more.
