MATRADE continues to drive the exports of games and creative content by bringing Malaysian gaming industry players to Asia’s largest games exhibition, Tokyo Game Show (TGS) 2022. TGS 2022 will be re-opened to the public after a 2-year hiatus as it will take place mainly in a physical format from 15 to 18 September 2022 at Makuhari Messe, Chiba, Japan.
“MATRADE leads the participation of 10 Malaysian game developers and animation studios in TGS 2022. These companies will promote their services and expertise in creative content, game development and publishing, animation outsourcing production as well as creative IP development. Among the game titles to be featured by Malaysian companies are SIMULACRA 3, The Company Man 2, Sky Age, 3:33, Zombie Soup, Iteno and an animation IP, known as Biji”, said Naim Abdul Rahman, Director of E&E, ICT, Machinery & Equipment Section, MATRADE.
“Our games are expected to be well received by Japanese gamers, publishers, developers, media and influencers due to the quality content and capabilities in games art, animation, co-development and IP commercialisation that Malaysian companies could offer”, added Naim.
MATRADE’s Trade Commissioner in Tokyo, Niqman Rafaee Mohd Sahar, said that Japan is the hub for gaming in Asia, dubbed as one of the largest gaming markets in the world, with size of US$22.1 billion. Demand for games in Japan is driven primarily by the presence of over 75 million players including online gamers.
Niqman shared that 5 Malaysian companies have registered for play trial which allows TGS visitors to experience new games through video streaming and trial play. One of the companies has been nominated for TGS Selected Indie Showcase Award which will be announced during the exhibition.
More than 600 exhibitors will be participating at TGS 2022, including major players such as Asus Japan, Square Enix, KONAMI, BANDAI NAMCO, CAPCOM and SEGA/ATLUS.