The Malaysian Association of Tour & Travel Agents said for the 2023 edition of the Matta Fair, the association is looking at organising the biggest consumer travel fair not just in Malaysia but also in the region.
The 3-day fair will be held at the Malaysia International Trade and Exhibition Centre and is expected to draw more than 250,000 visitors generating a total of RM 500 million in sales,
“This latest edition of the MATTA Fair will not only be bigger, but it will also be more exciting for travel enthusiasts and bargain hunters alike. It’s a whole brand-new concept; new exciting products and destinations, lots of cultural content, and a celebration of festivals from all over the world”, said Rocky Kho, Organizing Chairman of the MATTA Fair March 2023.
After 2 years of travel restriction, the beleaguered industry aims to bounce back as borders across the globe reopens, the 2023 edition will focus on the full spectrum of travel including domestic, and international destinations, umrah, and hajj, MATTA FAIR is expected to receive participation from not only travel agents but also various National Tourism Organizations, State Tourism Organizations, and various airlines.
“We have received a lot of positive feedback from tourism stakeholders indicating that the fair will feature great travel deals like never seen before,” added Kho.
