The Federal Agricultural Marketing Authority (FAMA) has targeted generating a potential export value of RM6.5 million for Malaysian produce at the Asia Fruit Logistica 2022 trade show in Bangkok, Thailand.
This year, three exporters are being showcased by FAMA, namely DRS Trading Sdn Bhd, Makatas Marketing Sdn Bhd, and Aqina Fruits Sdn Bhd in the largest specialised trade show for the fresh fruit sector in Asia at Queen Sirikit National Convention Centre, Bangkok beginning Wednesday (Nov 2) until Nov 4.
The three companies are promoting products such as frozen durian, fresh pineapple, starfruits, watermelon, and pineapple as well as downstream products based on fruits.
In addition, a number of new products have been introduced at the trade show, including dried pineapple (ring), pineapple chicken concentrate, snacks based on pineapple and durian powder.
FAMA said Malaysian entrepreneurs expect to generate RM6.5 million in potential export value on orders from countries such as the United States, the United Kingdom, Japan, China, and South Korea as well as from Middle Eastern countries such as UAE and Lebanon.
“Based on feedback received, Malaysian tropical fruits have garnered favourable demand from global users particularly fresh fruits such as pineapple, durian and jackfruit as well as downstream products,” it said in a statement.
Malaysia’s ambassador to Thailand Datuk Jojie Samuel also toured the Malaysian exporters’ booths at the show today.
FAMA has been participating in Asia Fruit Logistica since 2004, where it aims to help expand and strengthen the market for Malaysian tropical fruits at the global level.
Meanwhile, the agriculture counsellor of Bangkok’s agricultural advisory office, Hairuddin Maslan expressed hope that more Malaysian companies can participate in international shows like Asia Fruit Logistica in Thailand to increase their global market presence.
Such exhibition would open up new opportunities for Malaysian companies to explore and penetrate larger markets,” he told Bernama.
Through FAMA, the Ministry of Agriculture and Food Industries has continuously provided platforms to local SME entrepreneurs to explore export markets around the world via its departments and agencies.
FAMA said that a large and open export market offers more profitable returns in addition to serving as an alternative to a limited domestic market.
“Although export activities pose big challenges and high risks, Malaysian entrepreneurs should be empowered and assisted to compete at the global level,” it said.