MATRADE To Organise Export Acceleration Mission To China Virtually

The Malaysia External Trade Development Corporation in collaboration with Ministry of Entrepreneur Development and Cooperatives (KUSKOP) as well as SME Bank in continuing to support Malaysian SMEs to upward stride in their path of recovery post-COVID, will be organising the participation of eleven Malaysian companies in the Export Acceleration Mission (EAM) to China virtually from 16 till 17 November.

“The strategic collaboration between MATRADE, KUSKOP, and SME Bank signifies the importance of synergy within the trade ecosystem in strengthening Malaysia’s trade competitiveness as recommended by the National Trade Blueprint (NTBp)”, said YBhg. Datuk Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE. 

NTBp outlines a 5-year (2021-2025) development strategy and initiatives to enhance Malaysia’s trade competitiveness, specifically in the exports of merchandise. The blueprint aims to position Malaysia as a dynamic and pre-eminent trading nation through sustainable export development and promotion.

This year, MATRADE continues to establish and leverage strategic collaborations with various ministries, agencies, foreign embassies and trade industry associations in implementing export-related programmes to create more opportunities for the business communities. This is MATRADE’s fourth initiative in 2022 through the strategic collaboration with KUSKOP and SME Bank to assist Malaysian SMEs in export activities and venturing into new target markets, making China as one of the export choice destinations.

As one of the Malaysia’s major export destinations, China offers significant opportunities for business in a wide range of industries. China has been Malaysia’s largest trading partner for 13 consecutive years, starting in 2009. For the period of January – September 2022, Malaysia trade with China rose by 18.5% to RM360.56 billion compared to the same period of 2021. Exports edged up by 13.4% to RM155.45 billion on account of higher exports of E&E products, LNG as well as metalliferous ores and metal scrap. Imports from China increased by 22.7% to RM205.11 billion. These showed huge potential for Malaysian related industries to continue to expand their presence in the China market.

MATRADE is committed to assist SMEs by providing relevant solution through this virtual Export Acceleration Mission. It is an alternative platform that can be used by Malaysian companies to penetrate the market, leveraging on the engagements of high-profile and quality market players that are looking for new business opportunities. The participation of Malaysian companies is timely in order to explore new export opportunities as the country gradually recovers from the pandemic. 

MATRADE HQ will be collaborating with MATRADE’s office in Beijing to organise business matching sessions through virtual platform between Malaysian exporters and potential buyers in exploring more trade opportunities with China.

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