Food and beverage company, Mamee-Double Decker (M) Sdn Bhd continues to explore and expand its market worldwide as a result of its collaboration with the Malaysian Investment Development Authority (MIDA).
Senior Corporate Relations Manager of Mamee, Sharszany Shahry Abu Shahriman, said the collaboration with the government agency could, among other things, strengthen the company’s daily operations.
“So far, the strong cooperation between the two parties has helped Mamee become a multinational Malaysian food and beverage company with exports to more than 80 countries, including Jordan, Australia, Thailand, Singapore, Indonesia, Myanmar and the Philippines,” he said when contacted by Bernama.
According to him, the collaboration was also expanded with the status of Principal Hub which was recently approved by MIDA which created a form of transformation for Mamee in terms of operations and commercial.
Operationally, Mamee is able to invest in Industrial Revolution 4.0 technology by automating production factories to increase efficiency, in addition to manufacturing more quality products for consumers around the world.
Commercially, Principal Hub will help Mamee become a ‘proposition’ which is interesting for other business partners around the world, he said.
In addition, Sharszany Shahry said the collaboration also helped Mamee build a stronger brand network globally with the latest market opportunities to the African continent after being invited by MIDA to a program with African countries recently.
In the meantime, he said Mamee always implements improvements in its daily operations in terms of environmental, social and governance (ESG) compliance as encouraged by the government.
It includes providing a rainwater harvesting system and solar panel technology for environmental compliance as well as taking care of the workers’ welfare by providing a conducive work environment and quality food.
As for governance, although Mamee is a business managed by family members and is a private business, Mamee always applies the foundation of building this business based on meritocracy and accountability, he said.
Sharszany Shahry said for the long-term plan, Mamee is now investing in a network of start-ups for certain food and beverage business services under Mamee Ventures, among them The Good Crisps Company in the United States.
He said, Mamee also has an existing collaboration network with Hausboom under the auspices of The Boom Bevlab, in addition to Daebak with Shinsegae Food Korea and soon Better Baker for cake and biscuit products.
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