Sime Darby Motors Bets RM500 Million On Its BYD EV Venture

Sime Darby Motors unveiled the BYD Energy Awaken ATTO 3, an all-electric sports utility vehicle (SUV), following its recent appointment as the official exclusive distributor of BYD vehicles in Malaysia.

The automobile distributor is investing RM500 million over the next two years to establish a wide network of BYD showrooms as well as EV charging infrastructure to serve the country’s growing appetite for EVs, with the first showroom slated to open by mid-December 2022 at TREC KL. By the end of 2023, with the support of dealer partners, the group and BYD expect to bring the number of showrooms in the country to 20 and double that by 2024.

Andrew Basham, Managing Director of Sime Darby Motors, said, “In line with our aim to be a leader in EV and with a view towards propelling Malaysia’s EV aspirations, we are excited to embark on this new chapter with BYD following our
success in Singapore. With half a billion ringgit set to be invested, this will support our aggressive expansion plans for the brand here and reflects our belief in the brand’s universal appeal. BYD’s lineup of world-class vehicles which feature
premium specs at an attractive price point is set to be a game-changer to spur EV adoption amongst Malaysians.”

The fully electric BYD ATTO 3, the first SUV built on BYD’s advanced e-platform 3.0, is specially designed as a high-performance EV, providing intelligence, efficiency, unrivaled safety, and aesthetics. Possessing excellent battery range, BYD ATTO 3 can travel up to 480km on a single charge, allowing drivers to go further and save time on charging. Sporting a modern and clean design coupled with speedy, energetic, and dynamic characteristics, BYD ATTO 3 truly raises the bar for the SUV segment.

The BYD ATTO 3 will be available in two variants, priced from RM149,800 for the Standard Range and RM167,800 for the Extended Range.

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