Maybank Islamic Berhad today announces the launch of the Add Good to Cart campaign, a social initiative that aims to raise awareness and inspire the public to donate to a community emergency fund.
In collaboration with the Bank’s implementing partner, MERCY Malaysia, this social initiative targets to raise RM100,000 by May 2023. The funds collected under this project will act as social funding for emergency responses, recovery, mitigation and preparedness in times of disaster for humanitarian and health-related development.
From 12 December onwards, Malaysians can go to MERCY Malaysia’s homepage and select the Add Good to Cart campaign icon to donate to this emergency fund.
Maybank Islamic CEO Dato’ Mohamed Rafique Merican said as a leading institution shaping the future of Islamic Finance, Maybank Islamic is committed to play its role in the country by using its reach and resources to invest in the common good.
“The Add Good to Cart initiative is called as such because we are seeing more Malaysians turning to online shopping these days. Tapping into this behaviour, we want to raise awareness on the benefit of contributing to emergency funds while at the same time, inspiring online shoppers to pro-actively do-good by donating instead of only donating during an emergency,” he said.
“We have seen how when the going gets tough for some segments of society, generous Malaysians did not shy away from doing their part to help in one way or another. We are hopeful that this Add Good To Cart initiative can also bring about the same impact,” said Dato’ Mohamed Rafique adding that this is also in line with Maybank Group’s M25 sustainability goals and commitment to improve the lives of 1 million households across ASEAN by 2025.
Shareen Shariza Dato’ Abdul Ghani, executive director of MERCY Malaysia said, “We’re honoured and are extremely excited on this latest initiative with Maybank Islamic that provides an innovative funding platform for members of the public to contribute towards. This partnership is a brilliant showcase of civil society partnership that leverages one another’s resources and expertise to expand humanitarian aid.”
She added, “One of the main issues we face as an NGO is sustainable funding, that will allow us to make timely and strategic humanitarian responses, especially during emergencies. Through this partnership and campaign, we hope that we have made it simple for all Malaysians to do their part for social good.”
“MERCY Malaysia has adopted the Humanitarian-Development Nexus approach that requires us to coherently address community’s vulnerability before, during and after crises. Thus, our work is continuous at all phases of humanitarian response. With funding support, we will be able to strengthen our capacity to proactively and effectively deliver health-related solutions toward resilient communities,” explained
Shareen.
Malaysians can now Add Good to their Cart now to contribute to an emergency relief fund of their choice at https://www.mercy.org.my/agtc/
