Volvo Car Malaysia marks the next chapter in its electrification journey with its first ever electric-only SUV, the Volvo C40 Recharge Pure Electric. The luxury car maker aspires for the locally assembled electric vehicle to solidify its position as the leading mover in the e-luxury segment in Malaysia.
Speaking at the Volvo C40 Recharge Pure Electric launch, Charles Frump, Managing Director of Volvo Car Malaysia made major announcements to underline the company’s commitment for electrification:
- Volvo Car Malaysia is committed towards its sustainability ambition and on track to becoming a fully electric car company by 2030 and aims for 75% of its sales to come from the Recharge Pure Electric line-up by 2025;
- The Volvo C40 Recharge Pure Electric is the second luxury electric vehicle to be assembled locally; and
- The introduction of the ‘Online Sales’ platform will enable customers to directly make a purchase with Volvo Car Malaysia and securely make their payments online. The company intends to ride on the rapid wave of digitalisation and growing online affinity of luxury consumers in Malaysia.
The launch of the Volvo C40 Recharge Pure Electric comes after the successful launch of the company’s first pure electric offering in Malaysia – Volvo XC40 Recharge Pure Electric. It was an astounding success with the company still fulfilling deliveries of cars to customers with a healthy order bank going into 2023.
The SUV is designed for customers looking for edgy design, electrification and cutting-edge technology. It comes with a full electric powertrain that produces an output of 408hp and 660Nm of torque, enabling it to go from 0 to 100km/h in 4.7 seconds*. It can cover a range of over 450 km* on a single charge, while also featuring the ability to charge up to 80% in 28 minutes**.
The Volvo C40 Recharge Pure Electric is launched at a hassle-free price of RM288,888*** on the road and comes as part of a hassle-free package that includes:
- 5 years of vehicle warranty
- 8 years of battery warranty or 160,000km (whichever comes first)
- 5 years of Volvo on Call (Roadside Assistance)
- 5 years Volvo Service Included (VSI) or up to 100,000km (whichever comes first)
- 4 years Digital Service
- A charging cable
Available in five colours – Crystal White, Black Stone, Silver Dawn, Sage Green and the latest colour Fjord Blue – the Volvo C40 Recharge Pure Electric opens for online booking this 14 December from 8pm onwards and will be available for viewing at all authorised Volvo dealers in Malaysia from 15 December 2022 onwards.
The Volvo C40 Recharge Pure Electric brings Volvo Car Malaysia one step closer to its global vision of having a fully electric line-up by 2030 and becoming a climate-neutral company by 2040. Volvo Cars recently announced that it has joined the ‘Accelerating to Zero Coalition’, an effort to enhance the transition to zero-emission mobility which was launched at the UN Climate Change Conference (COP27) in Sharm El Sheikh, Egypt. Volvo Cars is also the first car maker to take up the SteelZero initiative where it aims to accelerate the transition to carbon neutrality in the global steel industry by increasing the demand for fossil-free steel. These efforts reflect its global ambition of sustainability and Volvo Cars intends to influence the pace of the automotive industry’s transition to full electrification.
“Our heritage of safety and sustainability is elevated by the electrification milestones we have achieved thus far, especially here in Malaysia where we have encouraged many to adapt a more sustainable driving experience. Today, we bring the Volvo C40 Recharge Pure Electric, an embodiment of everything we stand for – 100% electric with zero tailpipe emissions. It’s a true electric vehicle, designed to provide a new sustainable mobility experience,” said Charles Frump, Managing Director of Volvo Car Malaysia.
Volvo Car Malaysia also marks history with the introduction of its ‘Online Sales’ platform – the company’s first ever initiative to sell cars directly to its customers in Malaysia. The Volvo C40 Recharge Pure Electric will be available via an e-commerce platform that would enable customers to make bookings and payments directly to Volvo Car Malaysia on the company’s official website www.volvocars.com/my, starting 8pm today. The ‘Online Sales’ platform will be instrumental in assisting the company’s nation-wide retailers in delivering an outstanding Swedish luxury experience to all the customers.
“Our customers’ journey to owning a Volvo will be seamless from hereon, and one that is in-line with our hassle-free price. Together with our authorised dealers, the ‘Online Sales’ platform will enhance the buying experience of every customer,” concluded Frump.