Vinda Southeast Asia (Vinda SEA), a unit of Hong Kong-listed Vinda International Holdings Ltd, has officially opened its Southeast Asia Regional Hub in Bandar Bukit Raja, Selangor.
With an investment of RM700.5 million, the new state-of-the-art mega facility is located on a 30-acre site that will comprise of a double-storey manufacturing plant with raw material warehouse, an automated finished goods warehouse, a distribution centre, the Vinda Innovation Centre as well as a six-storey administration block.
The regional hub will be fitted with the latest technologies and processes with automation and aims to bring together the enabling technologies at every stage of the supply chain to further enhance effectiveness, increase efficiency, and productivity while lowering costs. There will be also efforts to provide the local workforce with the necessary skills and elevate vendors in meeting the requirements of the technologies.
Su Ting Nee, President of Vinda Group SEA said, “The investment of more than half a billion Ringgit to set up the Vinda SEA Regional Hub represents Vinda’s commitment to Malaysia and to the state of Selangor. With the new Vinda SEA Regional Hub, we anticipate the production capacity will increase by 20 percent when another 20-acre site build-up is completed and fully in operation. Local talent development is prioritised, and the new facility currently houses over 1,200 staff comprising 99 percent of the local community.”
The regional hub will develop, manufacture, and market three different product categories, namely, baby care, incontinence care, and feminine care. The company also markets tissue products, while its personal care brands include Drypers, TENA, Libresse, Vinda Deluxe, Dr. P, Tempo, and Tork, which are currently the market leaders. This facility will serve mainly the Southeast Asian market, and support sales to more than 25 countries, with Malaysia being the strongest market.
The new Vinda Innovation Centre is the only one outside of China, equipped with full in-house capabilities with a broad set of experts for R&D, innovation, product, and material development. The centre adheres strict international standards for product development, quality, and product safety requirements consistent with practices in Vinda and Essity globally. Essity, a leading global hygiene and health Company is the majority shareholder of Vinda International Holdings Limited.
Together, these components encapsulate a state-of-the art facility with the capability and efficiency of the Fourth Industrial Revolution, which is in line with the Government’s Industry4WRD policy.
In 2017/2018, Vinda SEA was named as one of foreign investors with the highest investment in Selangor and the investment of a new regional hub is testament to the company’s continued commitment in making Malaysia as SEA’s hub for hygiene products.
