Syarikat Takaful Malaysia Keluarga Berhad has announced a strategic bancatakaful partnership with Affin Islamic Bank Berhad enabling the Islamic bank to expand its product offering in delivering greater value for its customers.
The insurance arm Takaful Malaysia Keluarga and Takaful Malaysia AM have entered into a bancatakaful service agreement to promote and market family and general takaful products offered for a period of five years, with an option to continue the partnership for another five years. Nor Azman Zainal, Group Chief Executive Officer of Takaful Malaysia, said, “We are honoured to strengthen our partnership with Affin Islamic. Our strategic alliance over the years has successfully driven commendable annual sales and sustainable new business profit growth. The bancatakaful partnership echoes our commitment to providing the bank customers access to a suite of innovative takaful products to meet their growing protection needs and develop the advisory family takaful business. There are significant opportunities for future growth in the bancatakaful business, and the preferred alliance reflects our dedication to leveraging our capabilities to benefit customers of Affin Islamic.”
Dato’ Paduka Syed Mashafuddin Syed Badarudin, Chief Executive Officer of Affin Islamic Bank Berhad, said, “We are delighted to be partnering with TAKAFUL MALAYSIA to leverage on the potential benefits of Islamic finance in Malaysia. This partnership will allow our customers to be provided with access to an extensive range of Takaful products and solutions.”
“Our bancatakaful partnership with Takaful Malaysia will also showcase the Bank’s commitment to offering holistic financial solutions to our customers and enhancing the overall customer experience. We are confident that all these efforts will contribute towards transforming AFFIN into a more progressive and modern Bank,” Dato’ Paduka Syed Mashafuddin concluded.
Nor Azman Zainal further added that “Our combined expertise and collaborative approach with Affin Islamic create the perfect synergy to further strengthen our business portfolio in the retail segment for a comprehensive and affordable range of family takaful and savings products complementing our existing core businesses in the credit-related business. The strategic partnership demonstrates our commitment to putting the well-being of customers at the heart of what we do and is a testament to our shared values and strategic business plan to penetrate the untapped market. Our preferred alliance with Affin Islamic is essential in providing takaful products and services that protect and support Affin Islamic customers at every stage of their journey and reinforces our position as a leading takaful operator in Malaysia.”
