Saudi-based Mrasi Almamoura Group, under the brand of Alkeyf Coffee, has entered into a strategic partnership with a Malaysian-based company, Fario Holdings Sdn. Bhd., the brand owner of Coffee Star to introduce a retail coffee concept for the Hajj and Umrah sector.
Under the partnership, Fario Holdings pioneering Coffee Star’s technology-driven retail model provides freshly brewed coffee and selected beverages via a fully digital and automated kiosk, while Mrasi Almamoura has extensive experience as a food service provider, catering for Hajj and Umrah pilgrims since the 1990s. We look forward to contributing effectively to spurring tremendous convenience for pilgrims through our technology,” said Raja Ahmad Fauzan, Coffee Enthusiastic Officer (CEO) of Coffee Star.
“Both companies are in tandem to usher the coffee retail industry into the digital era, starting with the Hajj and Umrah sector and consequently deploying solutions that will help consumers to enjoy coffee with greater ease and convenience.
