Grab has announced the appointment of Adelene Foo as Managing Director of Grab Malaysia, effective 1 February 2023. In her role, Adelene will oversee the business strategy and operations of Grab’s businesses in Malaysia. A ten-year veteran at Grab, she was previously the Country Head in Malaysia between 2012-2014 before moving on to regional roles, most recently the Regional Head of Merchants & Regional Head of GrabExpress as well as newly appointed Chief Executive Officer of Jaya Grocer. She succeeds Sean Goh, who assumes the position of Regional Head of Deliveries and Mobility.
With her deep experience in setting up the local team and meeting daily needs of people in Malaysia, Adelene will help to continue to grow the Mobility, Deliveries, on-demand groceries as well as accelerate the growth of the GrabFin to continue to become the stronger service player in Malaysia.
Adelene brings to Grab Malaysia a track record of launching and scaling various Grab business regionally that contributes to positive and long term impact on local communities. This comes with a keen understanding of local conditions that leads to hyperlocal Grab services that truly address users’ needs.
Adelene will continue to lead Jaya Grocer, as Chief Executive Officer, realising synergies across Jaya Grocer and the Grab ecosystem for a seamless experience for Jaya customers and bring the convenience of on-demand grocery delivery to more consumers in Malaysia.
Prior to joining Grab, Adelene was a consultant with Accenture Management Consulting, as part of the CRM (Customer Relationship Management) practice.