Many know Farm Fresh as their household dairy brand, but what happens when fresh milk is included to make beverages and soft serve? For Farm Fresh, it’s Jom Cha. Farm Fresh Berhad officially launched its new venture in the F&B space with ‘Jom Cha by Farm Fresh’ at their outlet in IOI City Mall, Putrajaya. With the ever-growing fresh milk market in Malaysia, Farm Fresh saw an opportunity to continue and diversify.
Jom Cha made its debut in the market last August 2022 with its first outlet in 1 Utama, Klang Valley. As of today, Jom Cha has expanded to 22 outlets across Malaysia and can be found in popular shopping malls such as IOI City Mall and Genting Highlands Premium Outlets. Jom Cha aims to extend rapidly in malls and outlets over the next 3 years with the target of 300 outlets and achieving 100 outlets by the end of this year.
Jom Cha offers a fantastic range of distinctive flavours, starting at just RM5.80. Their focus is on creating exquisite flavours using the highest quality ingredients, while keeping prices affordable. To name a few, Farm Fresh Milk with Brown Sugar Boba, Belgian Milk Chocolate and Strawberry Kurma Yogurt are some of the best-selling flavours since they first started. Jom Cha combines two types of boba in their drinks which include special seaweed-based pearls too! Customers can also customize their sugar and ice level, perfect for those who would like to control the sugar level in their drinks! Their Fresh Milk Soft Serve is also a crowd’s favourite. Rich and creamy goodness from the milk used as base.
Eddie Lim, Chief Executive Officer of Farm Fresh Jom Cha Sdn Bhd said, “Jom Cha strongly believes in the Farm to Cup concept that we offer. The quality of the dairy product used in our drinks and soft serve comes from Farm Fresh, Malaysia’s No. 1 choice of dairy milk beverage and we carefully curate the ingredients that go in our drinks. That is the extra points that set us apart from other brands in the market. We do not compromise the ingredients we put in our products to ensure customers could taste the difference and would always come back for more”.
Eddie added, “We are very new in the market but the name Farm Fresh resonates well with a lot of people. Jom Cha leveraging on the strong brand equity of Farm Fresh will give us the advantage as its in-house brand. We believe in what we’re offering and the steady increase in the total sales from when we first started shows the growing love our customers have for us.”
Loi Tuan Ee, Group Managing Director and Group Chief Executive Officer of Farm Fresh Berhad said, “The birth of Jom Cha started because we wanted to create extra revenue for our own home dealers as well as Farm Fresh as a company. We believe in the quality of our milk and so many brands out there are already using our milk! We saw an opportunity and would like to elevate our game mixing our dairy-based products with boba. We are focusing on expanding even more through a franchisee program and we’re excited to make it happen.”
Offering a total of 19 varieties of drinks under 6 different categories made mostly with Farm Fresh milk and yogurt, Jom Cha has also expanded their menu to fresh milk-based soft serve with a variety of toppings you can pick from. The latest addition to their menu is their new Natural Yogurt Mixberries Soft Serve, made from Farm Fresh yogurt full of probiotics. Find a Jom Cha near you today and get ready to be in the Boba Socie-tea!
Jom Cha is Farm Fresh’s in-house brand of delicious drinks made mostly with Farm Fresh milk. Since the birth of this brand in 2022, Jom Cha aims to be a brand that will give customers the space to come together for a good conversation while also enjoying drinks made with the best quality of milk mixed with premium and carefully picked ingredients.
This latest boba brand in town believes that mixing the right ingredients with the best dairy will elevate and change your Boba experience with the recipes and mixture of flavours that they have created. Jom Cha offers flavours that are bold, dreamy, zesty, sweet and also classic! Their drinks are made for everyone, from all walks of life.
After its first store opening in 1 Utama, Jom Cha now has opened 22 more outlets across Malaysia, some in major shopping malls! You can now find Jom Cha by Farm Fresh at IOI City Mall, 1 Utama, Genting Highlands Premium Outlets, AEON Mall Tebrau City and many more! Visit Facebook: Jom Cha by Farm Fresh or Instagram: @jomcha_my, for more info.
