The Malaysian Association of Tour and Travel Agents has signed a Memorandum of Understanding with the Association of Tour Operators and Travel Agents of the Czech Republic (ACCKA) in Prague with the objective of strengthening business cooperation between Malaysian and Czech Republic tourism industry players.
The parties agree on the tremendous potential of the Czech Republic’s outbound market to Malaysia is the result of the country’s fast-expanding economy. The number of Czech tourists to Malaysia has increased over the past several years with potential for rapid growth in the near future.
More than 60% of Czech residents travel abroad every year accounting for a total of 5.1 million vacations (minimum stay of 4 nights) in 2019. There has been a huge increase in luxury and long-haul outbound travel and, during the winter season (October to March), the majority of Czech travelers prefer beach and sunny destinations. In addition to shopping, sightseeing, scuba diving, and soft adventure, they are captivated by culture, tradition, and cuisine.
