In January, AirAsia announced that it has started a partnership with renowned Malaysian brand, Naelofar and AirAsia customers will be able to purchase exclusive AirAsia x Neolafar Gift Boxes on board all AirAsia Malaysia flights such as specially-curated boxes comprise Naelofar’s signature Hijab, Hijab Ring, Hijab Mist, Floral Shawl, and Batik Wristlet.
In a note written to BusinessToday on March 31, AirAsia announced that it no longer collaborating with the Naelofar group.
Reasons to the end of this partnership is unknown as of now.