CIMB Bank has been named the Best Retail Bank in Malaysia during the Asian Banker’s Global Excellence in Retail Financial Services (RFS) Awards 2023.
The Global Excellence in RFS Awards is a rigorous, prestigious and transparent awards programme that celebrates institutional and individual leadership in retail financial services globally. Effendy Shahul Hamid, Chief Executive Officer, Group Consumer and Digital Banking, “This really speaks about our teams, and our continued focus on placing technology
and digital enablement in the middle of meeting the evolving needs of our customers.” “We would like to thank our customers for making us their trusted partner and provider. We will continue to stay the course, innovating responsibly, placing security at the forefront, and through these levers, deliver greater value services to our customers,” he added.
Christian Kapfer, Research Director, The Asian Banker said, “We are delighted to announce CIMB as the Best Retail Bank in Malaysia in this year’s awards programme, which recognises exceptional innovation, leadership, management and performance in retail financial services. CIMB’s focus on acquiring current and savings accounts and commitment to digitalisation have led to improved customer satisfaction, cost efficiency, and productivity. The Asian Banker
congratulates CIMB for their achievement and their continued commitment to providing outstanding banking services as a leading financial institution in Malaysia.”
In this year’s awards programme, The Asian Banker assessed the performance of more than 100 retail financial institutions from across the world. Since 2020, it has also incorporated the customer experience evaluation of The BankQuality Consumer Survey and Ranking of Retail Banks, that involve 11,000 respondents from 11 markets in Asia.
