Adyen, a global financial technology platform launches its unified commerce solution in Malaysia to help businesses flexibly meet changing consumer expectations. Powered by Adyen’s single platform, unified commerce gives businesses end-to-end control of transactions across different sales channels (online, in-app, and in-store), effectively breaking down traditional commerce silos to equip Malaysian businesses with a richer understanding of their consumers in a single overview.
“We’ve always been a strategic partner in helping businesses realize their ambitions – increasingly so, as the modern consumer becomes channel-agnostic. This is why we’re excited to bring unified commerce to Malaysia. With our single platform, businesses can get a central overview of payments data from all sales touch points, thus drawing invaluable insights about their customers’ preferences,” said Warren Hayashi, President of Adyen, APAC. “Shoppers in Malaysia are highly discerning and eager to embrace the flexibility of multi-channel payments, and we’re pleased to support brands to meet these changing demands as they grow their business.”
To further drive Adyen’s commitment to deliver the best solutions to Malaysia, the company also appointed Lee Soon Yean (pic) as Country Manager for Adyen. A Malaysian native, Lee was previously the Head Of Account Management for APAC, where he was based in Singapore. With this appointment, he returns to Malaysia to lead the company’s growth in the country.
Lee joined Adyen in 2015, where he was pivotal in managing relations with key regional accounts. Together with his team, he provided merchants with strategic consultation aimed at optimizing the end consumers’ payments experiences. Prior to joining Adyen, Lee developed his technical expertise and industry knowledge from his stints in companies like AirAsia and Amadeus Asia.
Lee said, “We’ve built a single platform that addresses these pain points, and to benefit all merchants. Whether it’s a homegrown enterprise looking to expand overseas, or a global retailer hoping to set up shop here, we can help merchants create seamless consumer experiences that uplift conversions and drive revenue growth.”
